Bridging Art and Code
Keeping design clean and simple can be more and more challenging as the complexity of projects increase. For example, pharmaceutical projects need to communicate complex science and maintain a simultaneous balance between promoting efficacy and highlighting safety. Financial products have complex executional and time-sensitive demands requiring discipline and ingenuity to pare information down to the essentials.
After years of designing and developing digital ads, animations, websites, and apps — from pharma and finance to toys and music — I’ve become conversant in both marketing communication as well as code geekery, cultivating the ability to translate between both worlds.
I can help your teams bridge these worlds while fostering digital best practices.
Extensive experience using Adobe CC to implement and lead others in executing — from concepts and wireframes to layout and photo-illustration
I’m not looking for the next great full-stack dev gig, but I’ve built and edited many responsive websites, and know how to “check under the hood”
Years of experience designing responsive websites that utilize AI, chatbots, and maps as well as designing complex Veeva and other CRM presentations
In a word, “empathy.” Yes, it’s commerce, but it’s also human beings helping other human beings find the products and services they need
From concept to launch, I’ve helped solo-prenuers and fortune 500 companies market their products and services in print and on the web.
Some of my recent work with a major pharmaceutical company is under strict contract regulations, so I can’t offer specifics regarding the role I played, but I can provide links to a few public-facing projects: