The design goal for Organize Me Inc. 2.0 was to create a clean, easy to navigate, and inviting website that was well-organized so people can learn about the business. It featured a new home-page video each month, a free booklet download, and e-commerce. The tone and design of the site helped attract right-fit customers. I developed the logo, site design, and iconography and guided offshore development of the site.
I advised and helped code version 3.0 which is similarly successful in attracting ideal customers.